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Marketing Brand Manager

Apply Job ID REF6658D Date posted 05/24/2022 Address 125 Venture Drive, San Luis Obispo, CA Job Type Full-time Job Status Exempt

Are you looking to grow or advance your career with a company that will support you to reach your full potential? We’re committed to investing in our people and aim to support our colleagues in their development and long-term career growth with ITW. Our decentralized, entrepreneurial culture empowers you to think and act like a business owner. We aspire for everyone to perform to their full potential and value the unique and diverse perspectives, experiences and ideas that makes us better together. The ITW Business Model gives us the tools to focus on what’s most important, and we’re grounded in our values of Integrity, Simplicity, Trust, Respect and Shared Risk. We’re proud of what we do and even more proud of how we do it.


This individual is responsible for supporting key initiatives to bring our brand purpose and strategy to life.

Join us as we create, execute, and manage marketing programs and campaigns for best-in-class consumer packaged goods Slime and Fix-a-Flat. Prepare line review presentations to pitch new items to our world class retail partners.

Help us drive growth through analysis of product assortment and product performance. Partner in the development of new products, refreshing the brand image via product packaging, merchandising displays, promotions, and public relations.

Act as brand spokesperson at tradeshows and events. Identify research needs, execute research studies and projects, and analyze research and trends in order to identify opportunities. Define and manage the brand communication strategy using a variety of media.

All of this taking place from the most beautiful city in California! Interested? Let's talk!

Incase you are detail oriented, you can learn more about this role below:

  • Create, execute, and manage marketing programs and campaigns
  • Commercialize and sell-in new products at retail
  • Analyze brand positioning and consumer insights. 
  • Conduct targeted market research via focus groups, surveys, internal and external product tests for key prospective new products and product line refinement.
  • Monitor product distribution and consumer reactions
  • Translate brand elements into plans and go-to-market strategies
  • Contribute with the development of new products, refreshing the brand image via product packaging, merchandising displays, promotions, and PR.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance on marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Establish and maintain brand budgets
  • Provide competitor analysis, market trend and new product data. Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities. 
  • Creates retail sets 
  • Works with sales by attending tradeshows and sales meetings as needed. 
  • Assists as needed on priority projects as directed by Marketing Manager 
  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree in Business or Marketing or equivalent work experience.
  • 3+ years' experience in brand or product management
  • Strong analytics, communication, and project management skills
  • Must be familiar with Microsoft office programs including PowerPoint and Excel
  • We are a very close team so it is important that you can work collarboratively

ITW is committed to offering comprehensive, affordable, and flexible benefits that help you and your family be well – physically, mentally and financially. Includes Healthcare, industry-leading 401(k) plan with matching contributions and more. ITW is an equal opportunity employer. ITW will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

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At ITW, we value our colleagues' unique perspectives, experiences, and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

Equal Opportunities

ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local laws. Read more information here.

If you are a qualified individual with a disability and are unable or limited in your ability to use or access this online application system process due to your disability, please email corp_accessibility@itw.com to request assistance. No other requests will be acknowledged.