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Strategic Marketing Manager - Remote

Apply Job ID REF7195U Date posted 07/12/2022 Address 30 Endicott Street, Danvers, MA Job Type Full-time Job Status Exempt

ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $14.1 billion in 2019. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. www.itw.com

Polymers & Fluids segment is composed of highly branded products serving diverse markets that require value-added, differentiated solutions. These product offerings include adhesives, sealants, coatings, lubricants, additives, and cleaners for Transportation, Electronics, automotive aftermarket, MRO, Industrial Cleaning and Lubrication, New Energy, and Marine industry customers with unique needs. ITW differentiates through leading brand positions, technology, and innovation, and strong focus on specific niche opportunities. PPF East Asia is a division with regional headquarter in China and we have operations cross Korea, Japan, Hong Kong and countries in Southeast Asia.

 


The Strategic Marketing (Product) Manager role is highly involved in defining and executing the strategy for the Industrial OEM segment for ITW Performance Polymers.  He/she will be responsible for working together with Sales to develop new business opportunities in order to meet or exceed the company’s growth targets.  He/she will lead Voice-of-Customer (VOC) initiatives to identify market insights and trends and turn them into new product commercialization opportunities. This role will also be responsible for actively managing our product portfolio as well as collaborating with Marketing Communications to develop sales tools that effectively communicate our value proposition. This role will be based remote and will work within a cross-functional organization to help drive dynamic performance in all areas.

Qualifications:

  •  Develop short- and long-term strategy and ensure successful implementation to drive segment revenue and market share growth
  •  Develop a thorough understanding of technology, applications, performance requirements of the target market; establish strong relationships with customer to better understand the market dynamics, customers’ present and future needs and translate them into business growth opportunities
  • Develop the basis for differentiation and competitive advantage in target segments; Devise our value proposition across the different segments and train our commercial team and channel partners to effectively deliver the value proposition
  •  Define, structure and execute VOC initiatives to identify market needs and opportunities that result in a strong product/technology roadmap
  •  Create business case for new product opportunities; work closely with cross-functional team via the stage-gate process to successfully launch new products to deliver on NPI metrics.
  •  Analyze market trends and opportunities and manage product life cycle to recommend product portfolio changes and improvements.
  •  Collaborate with Technical Services to conduct competitor analysis and develop plan to drive product differentiation
  •  Collaborate with Marcomm to define and manage creation of marketing content and collaterals for both print and digital platforms; participate in tradeshows to increase brand awareness and lead generation.
  • SKILLS AND COMPETENCIES
  •  Bachelor's degree in Chemical Engineering, Chemistry or related field from four-year college or university.  MBA preferred.
  •  5+ years’ experience working in B2B business. Specialty Chemical industry experience preferred.
  •  Proven track record of delivering business growth in a Strategic Marketing / Business Development role.
  •  Strong quantitative and analytical skills, and able to make strategic and operational decisions.
  •  Strong sense of urgency and ownership
  •  Excellent written and verbal communication skills
  •  Domestic travel required - typically ~30-40%.
  • PREFERRED ATTRIBUTES
  •  The successful candidate must be creative, intellectually curious and have a strong work ethic.  The individual must be an independent thinker and self-starter with the bandwidth to multitask and work on several projects at a given time. 
  •  Ability to analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion.
  •  Structured, organized individual who is capable of successfully handling multiple tasks and quickly grasp complicated situations. Attention to detail is important.
  •  Effective in a fast-paced environment.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

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At ITW, we value our colleagues' unique perspectives, experiences, and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

Equal Opportunities

ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local laws. Read more information here.

If you are a qualified individual with a disability and are unable or limited in your ability to use or access this online application system process due to your disability, please email corp_accessibility@itw.com to request assistance. No other requests will be acknowledged.