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Digital Marketing Specialist

Apply Job ID REF2898H Date posted 04/04/2022 Address 1141 Harbor Bay Parkway, Alameda, CA Job Type Full-time Job Status Exempt

Simco-Ion has been in the static control business since 1936, and their longevity speaks to their success at improving safety, increasing efficiency, and lowering overall cost for customers. At the forefront of the static control industry for over 80 years, today Simco-Ion is a global enterprise with vast intellectual property and resources. When working at Simco-Ion, you will be empowered in an environment that encourages open communication and big ideas, competitive pay for your performance, comprehensive benefits, and opportunities to make an impact.

ITW, a Fortune 200 company, is one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses.  The company has prospered for over 100 years, changing the way people live and work all over the world.  Each of ITW’s businesses has an independent entrepreneurial spirit and freedom to innovate. It is the highly talented people at ITW who drive success through new products and customer driven solutions.

To learn more about the Simco-Ion and what we do, please visit our website at: https://technology-ionization.simco-ion.com/ and our corporate website at: https://itw.com/


We are looking for a team-centric yet individually driven Digital Marketing Specialist who thrives in a focused environment. As a Marketing Specialist, you will drive sales by creating opportunities for customer engagement through inspiring images and excellent sales and marketing support. If you are confident in your abilities in product imaging, graphic design, social media, website, digital marketing, reporting/data analytics, and sales support, we want to talk with and learn about you!

The Marketing Specialist supports our business unit in the following marketing areas:

  • Market research, developing and designing marketing collateral (literature, advertising, sales tools, engaging digital communications, etc.).   
  • Review and update the marketing infrastructure, including a database system, intranet, and external websites.
  • Supports creative development and coordinates graphics production for both digital/online, print, and video.

Overall Functions and Responsibilities

  • Support outbound and inbound marketing activities through expertise in planning, advertising, optimization, and content development
  • Create innovative multi-channel digital and print marketing campaigns to optimize sales
  • Manage Web and Google Analytics tracking and optimize SEO
  • Conduct market research to identify customer trends, competitor offerings, and demographic data
  • Coordinate global channel and distribution sales marketing teams to drive product sales
  • Develop new content graphics and media designs to promote the Simco-Ion brand
  • Support global product launches by working with product marketing and sales
  • Participate and support global trade show and event campaigns
  • Internally manage all digital assets
  • Bachelor's degree and 5 to 7 years of relevant experience are required.
  • Good communication and interpersonal skills
  • Critical thinking and problem-solving skills
  • Digital marketing campaigns and related expertise.
  • Customer focus with strong written and verbal communication skills required.
  • Graphic design ability (proficient with InDesign, Photoshop, Adobe Illustrator, etc.) and have an eye for designs and colors.
  • Experience using digital marketing platforms (Marketing software tools, i.e., Hubspot, Marketo, ACT On, WordPress, Google Analytics).
  • Understand and practice lead generation & sales enablement.
  • Familiar with basic web design tools & editing.
  • Familiar with best practices in video & webinar production.
  • Have knowledge and ability to support marketing communications functions with professionalism and thoroughness.
  • Uses critical judgments to prioritize tasks based on fluctuating team goals.
  • Coordinate workflows among the team and proactively provide support to multiple project tasks.
  • Ability to follow through on commitments and hold peers accountable for theirs.

Our employees enjoy competitive, merit-based salary plus excellent benefits including:

  • Health and dental insurance
  • Company Paid Life Insurance / Short and Long Term Disability
  • 401K plan with generous company match
  • Vacation, personal days and holidays
  • Continuing education reimbursement program
  • Flexible spending accounts

ITW Company Overview

ITW was built on innovation and the strength of new ideas. These values have helped us expand into multiple platforms in nearly 60 countries. But at each of our businesses, the independent entrepreneurial spirit and freedom to innovate remain strong. It’s the highly talented people at ITW businesses all over the world who drive our success through new products and customer driven solutions. Together, we are ITW—a Fortune 200 company that has prospered for 100 years, and changed the way people live and work, all over the world.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.  

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At ITW, we value our colleagues' unique perspectives, experiences, and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

Equal Opportunities

ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local laws. Read more information here.

If you are a qualified individual with a disability and are unable or limited in your ability to use or access this online application system process due to your disability, please email corp_accessibility@itw.com to request assistance. No other requests will be acknowledged.